Multimedia design firm Tronic Studio will have its first solo museum exhibition at Knoxville Museum of Art’s Design Lab Gallery. Founded by Jesse Seppi and Vivian Rosenthal in the summer of 2001 after their graduation from Columbia University, New York, Tronic Studio is known for creating immersive experiences, a result of their architectural backgrounds. In 2004 they branded and created the environment for NextFest, Wired magazine’s interactive technology conference. Because of the success of their design, they will reprise their role in 2005.

Other Tronic Studio projects include 3-D animated commercials on screens in Times Square, illustrations for Wired magazine, an animated helicopter for the Broadway production of Miss Saigon, 3-D visualizations for Nikelab.com, and an interactive/interface kiosk titled The Retail Experiment at New York’s Diesel Denim Gallery, to name a few. The kiosk created an image of a shopper’s face and morphed it into a younger version of that person, suggesting that the act of shopping is equivalent to the act of physical change and reverse aging.

The exhibition will include a variety of media and will demonstrate how Tronic Studio’s experiential environments often collapse together physical and virtual space, suggesting how seamless those experiences can be.

The Design Lab series reflects a growing public interest in design and offers installations investigating what design is and how it affects life. Exhibitions in this series have explored urban, sound, ceramic, industrial, and architecture design.